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DOLCE ITALIA THE GELATO THAT LOVES OUR COUNTRY!
DOLCE ITALIA THE GELATO THAT LOVES OUR COUNTRY DONATES 10.000 EURO TO THE ITALIAN RED CROSS
Our thanks to all the gelato and pastry chefs who believed in the project, proclaiming its success!
Gruppo Casa Optima has donated 10 thousand euros to the Italian Red Cross, at the end of the project 'Dolce Italia'.
After the donations to the hospitals of Rimini, Alessandria and Varese, and to the municipalities where the production companies of the group are located, with the beginning of the 'Restart' the desire to continue to support those who are at the forefront in the fight against Coronavirus, led to the launch of 'Dolce Italia', the good ice cream twice, which with each purchase has supported the Italian Red Cross donating a part of the proceeds.
The 'Dolce Italia' gelato, launched on May 11 and presented in three different versions for the ice cream parlour, and in two proposals for the pastry shop, all distinguished by a nice decoshape with the Italian flag, has conquered both the ice cream makers, offering them the opportunity to perform a generous action, and the final consumers, thanks to the goodness of the ingredients that have been able to convey, to the heart and palate, the taste of hope and enthusiasm.
“We are very proud of the outcome of the project Dolce Italia and we wish to share its success with all the gelato and pastry chefs who believed in it, who by buying and offering it in their shops have made it successful. In the coming months we will continue to work to create new initiatives to support research and all those who are committed in the fight against this terrible virus. We are convinced that in this delicate historical period, even the smallest gesture can make a difference” Francesco Fattori, CEO Casa Optima Group.
THE GELATO THAT LOVES OUR COUNTRY!
Casa Optima group is pleased to introduce the DOLCE ITALIA taste! Every purchase will be donated to the Italian Red Cross!
When every gesture even the smallest, can make a big difference, Gruppo Casa Optima, through the brands MEC3, MODECOR, GIUSO and PERNIGOTTI MAESTRI GELATIERI GELATIERI ITALIANI, launches Dolce Italia, the solidarity gelato that, with every purchase, will support a charity initiative in favour of our country.
A "good" gelato that will conquer gelato makers twice over, offering them the opportunity to carry out a generous action, as well as end consumers, with the goodness of the ingredients that will transmit, to the heart and palate, the taste of hope and enthusiasm.
An exceptional charity has been chosen for this operation: the Italian Red Cross, in the forefront of the fight against Coronavirus, to which part of the proceeds of the initiative will be donated, which will start on May 11 and will last for two months.
MEC3's tricolor ice cream will put a real flag in the tray, composed of the delicious white of the cheesecake, the creamy green of Quella Pistachio, the red sweetness of the variegated Fior di Lampone.
With the 'Dolce Italia' project Casa Optima confirms, once again, its mission: to make people's lives sweeter.