HOST 2009
INTERNATIONAL EXHIBITION OF THE HOSPITALITY INDUSTRY

Milan, 23 October 2009

The number of languages spoken in the Fieramilano area in Rho for Host, the
international professional hospitality fair, is increasing. At the 2009 edition, which will start in less than a
week, on Friday 23 October, and which will carry on until Tuesday 27, there will be three new entry
countries, all of which carry some weight: Brazil, Israel and Mexico.
The enlargement of the already ample team of countries present, which this year is a total of 40, has also
seen a parallel increase in the number of International Exhibitors, with an increase of +10% compared to
the 2007 edition. Host is undergoing an expansion in internationalism which can be seen in the facts and
figures and which is a factor that is pushing forwards the entire sector represented by this event. As, for
example, Sic, the coffee fair which is part of Host, which is showing an overall increase of +10% compared
to 2007, and the Bar sector, which has expanded by +6%, along with the catering sector, which has
expanded by +2%.

There are many domestic and International Buyers present as well, ensuring an effective meeting of supply
and demand. International Buyers coming from all the big traditional markets, such as France, Germany
and the Mediterranean Area, and developing economies such as the Middle East, Russia, India and
Vietnam, including the presence of names such as Costa Coffee, Kentucky Fried Chicken, Pizza Hut, and
Spencer’s Retail Stores.

“The figures achieved this year as well, despite the recession - stated Adalberto Corsi, the President of
EXPOCTS S.p.A. and Vice-President Vicario of the Milan Union of Commerce – once again confirm Host’s
position as the leading event in our sector, the most important professional hospitality exhibition in the world,
which best represents a meeting point for producers and visitors”.

Host 2009 therefore shows signs of growth and overall figures in line with the 2007 edition, which achieved
exceptionally positive results: this year there will be 1,445 exhibitors covering an area of 91,000 square
metres net. These are results made possible by an exhibition concept that effectively combines
complementary supply chains, thereby permitting professional visitors to make the most of business
opportunities.

There will be six theme areas at Host 2009, covering the three macro-areas of the HoReCa sector with an
exhibitions layout designed to make the most of the synergies between related sectors: professional
catering (equipment, systems and accessories) and Mippp (Milan –Bread Pizza Pasta Fair) at pav. 1-3, 5-7
and 6-10; Bar (coffee machines and bar accessories), Ice Cream & confectionery (machines, equipment,
furnishings, accessories and products for ice cream parlours and confectioners) and Sic (International
Coffee Fair) at pav. 9-11 and 14-18; Hotel Emotion (the hotel industry fair) at pav. 2-4.